After opening its first school in 1996 in Milwaukee under the Swimtastic brand, the company has grown to the most successful and prolific USA swim school brand family with over 170 locations globally spanning the SafeSplashSwimtastic, and SwimLabs brands. Matt founded Safesplash in 2005 and in 2016, as CEO of Streamline Brands, Matt acquired SwimLabs, a brand renowned for providing competitive level “side by side” video-based instruction to swimmers in “flumes”. By adding this elite concept, Streamline have extended the life cycle of the typical swim school customer well beyond just learn to swim. Their team of franchisees and associates currently includes over 25 different Olympians, College Coaches, USA National Team members and/or world record holders.

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