As Managing Director of Gracenote Sports, Guido Bouw focuses on developing sports data-driven products for the global market place of sports governing bodies and media publishers. His responsibilities cross over into business development, partnership management and sales & marketing.
With a major in Business and Communication, Guido has always worked in sports, media, marketing and technology. He started out in the commercial department of his home team Ajax Amsterdam and also worked in sponsoring for KPN and Heineken. Guido moved on to Sport2Media and Infostrada Sports, adding to his sports marketing experience expertise on content production to support different rights holders and media organizations in their engagement with fans and audiences around the world.
Gracenote acquired Infostrada Sports in 2015 and Nielsen acquired Gracenote in 2018.
“For years Gracenote has been providing media services to FINA to increase exposure and engagement of the sport, the events and the athletes. We look forward to sharing insights with all stakeholders at the Convention. This will enable us to do an even better job in the years to come.”