For over 40 years Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality. Launched in 1973 by inspirational entrepreneur and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest and most durable products for both the competitive and recreational swimmer.  It is a trait that has distinguished the company throughout its history, as it continues to define trends and set standards to this day. Arena’s ties to the world of aquatic sports are reinforced through sponsoring partnerships with governing bodies (including FINA), national federations, athletes, coaches and clubs.

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