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What we do
We simplify swimming through technical innovation, high-quality products and a commitment to education.

Our vision
To help every person in the world enjoy the water.


For the athlete
Because we understand that improving technique is the secret to swimming faster, our products help athletes of all abilities master the basics as a means to excellence.

For the coach
Our products offer coaches a toolkit for instructing and reinforcing the fundamental skills of swimming, both on and off the pool deck.

For the beginners, both young and old
We make learning to swim more comfortable and fun, because we want everyone to have the chance to enjoy swimming.

For the lifelong swimmers
“Swimming until the day I die” is a phrase often heard around the halls of FINIS Headquarters. Our products allow swimmers to do just that – stay mentally and physically healthy for as long as possible.

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