Arena exhibition booth

The FINA World Aquatics Convention (FWAC) provides countless opportunities for organisations of all sizes to seize new international business.

We spoke with four organisations who will be attending FWAC for the 4th time. Here’s why they participate and their top networking tips.


arena participate at FWAC because…Swimming has been the lifeblood of arena for over 40 years, and the FINA World Aquatics Convention is the ideal environment to meet the leaders in the aquatic realm to discuss the future of the sport and its cutting-edge developments. It also provides an opportunity to connect with our partners, and to develop new synergies in this collaborative setting. With Canada an extremely important market for us, it is a pleasure to be present here in Windsor with our commercial partner @f3distribution.

arena’s top tip for networking at FWAC is…Be natural, interested and interesting, express your passion, smile, and drop the sales pitch.

British Swimming

British Swimming participate at FWAC because…we strive to be “champions of our environment” and in doing so endeavour to keep ahead of innovation and development

British Swimming’s top tip for networking at FWAC is…our sport is about people, and we take this opportunity to engage with old friends and make new contacts from the countries we will visit with our Teams


Malmsten participate at FWAC because… Aquatics is important to us. We are proud to be an Official Supplier for FINA. We like to grow with Aquatics, and in that it is important to support FINA in developing world Aquatics. We like to be at the forefront of equipment development! To best understand the tough pool environment, we try to listen to athletes, coaches, pool managers and pool goers needs. Constant research and development is an important part of our success.

Malmsten’s top tip for networking at FWAC is… be open for new ideas. This gives us a better understanding of where the industry is heading and what is required of an equipment manufacturer.


Variopool participate at FWAC because… a day at the Convention saves Variopool weeks of research and laboriously planned meetings. It brings us a lot of information and it allows us to cover relevant ground swiftly and effectively. It is a well-organised event that is as informative and useful as it is enjoyable. The supplier meetings exceeded our expectations.

Variopool’s top tip for networking at FWAC is… start early with the preparations for the event so you know who will be present at the Convention and what they will do there. This ensures you will meet the ‘right’ people.


Take a look at our delegate testimonials